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Setting-up your first Fb catalog / Instagram product feed

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You might have put in our plugin (Product Feed Professional for WooCommerce) and are prepared to start out promoting your merchandise on Fb and/or Instagram. Now we have written this tutorial that can assist you get began creating and importing your feed into Fb’s enterprise supervisor. Earlier than we begin are going to imagine the next:

  • You might have put in our plugin, Product Feed PRO for Woocommerce;
  • You might have WooCommerce (model 3.6 or larger) put in and it comprises merchandise;
  • Your WP-cron is enabled;
  • You’re working PHP 5.6 or larger (ideally > PHP 7);
  • You might have created a Fb enterprise supervisor account.

After putting in and activating our plugin you navigate to the ‘Create feed’ part:

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1. The File identify, format and channel web page​


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Mission identify:

Ensure you create an distinctive mission identify, particularly when you’ll create a number of feeds you must make sure that your mission is definitely recognisable;

WPML Language:

Choose the language you need the product feed to be set-up for. The plugin will then use the translated product title’s, descriptions and different translated attributes. WPML, and its forex switcher WCML, are paid Elite options of our plugin. Extra about WPML product feed help will be present in our tutorial.

Nation identify:

Choose the nation for which you may be making a Fb catalog product feed. As soon as you chose a rustic the channel drop-down will mechanically populate with advertising and marketing channels which might be lively within the particular nation and for which we’ve got created a default template.

Channel:

Choose the channel for which you wish to create a product feed. Ensure you choose the “Fb Dynamic Advertisements / Instagram” channel.

Embrace product variations:

There are two forms of merchandise in WooCommerce: easy and variation merchandise. Allow this feature whenever you need each easy and variations merchandise in your product feed.

Solely embody default product variations:

When you don’t want to have all product variations in your feed and you’ve got set default product variations in your mum or dad variable merchandise then you possibly can allow this function so solely the default variation will make it to your feed. Ensure you’ll additionally maintain the “Embrace product variations” choice enabled. This, find out how to embody solely the default product variations tutorial, exhibits how one can finest use this function.

Solely embody lowest priced product variation(s):

When you don’t want to have all product variations in your feed however haven’t set default product variations in your mum or dad variable merchandise you possibly can choose to solely embody the bottom priced variation in your feed. This lowest priced variation tutorial exhibits how one can finest use this function.

File format:

You’ll be able to create product feeds in a number of codecs: CSV, TXT and XML. As XML is least vulnerable to errors we strongly advise you to place the file format on XML if you find yourself making a product feed for Fb.

Refresh interval:

You’ll be able to inform the plugin to replace your product feed for Fb on a each day, twicedaily or hourly interval. The one you choose all depends upon how usually your product knowledge is altering. Are you promoting a number of merchandise and/or altering costs a number of instances a day than we advise you to replace the product feed on an hourly interval.

Hit the ‘Save & proceed’ button when you may have crammed in all fields and are prepared to maneuver on to the sector mapping web page.

2. The sphere mapping web page​


On the sector mapping web page, it’s good to map Fb’s fields to your WooCommerce attributes. By default, the plugin tries to pre-map as a lot fields as potential, that’s the reason among the mappings have already be executed whenever you open the sector mapping web page. Mapping your attributes to Fb’s fields is of upmost significance as a result of whenever you make errors in mapping or go away required fields empty Fb will disapprove your merchandise of their enterprise supervisor.

The default fields proven on the mapping web page are Fb’s required fields or we strongly advise you so as to add them to your feed so please don’t delete any. You’ll be able to add additional non-compulsory fields by hitting the “+ Add discipline mapping” button.

Facebook catalog field mapping


Product ID (g:id)

Regardless that Fb advises you to map this discipline to your SKU attribute we strongly advise you not to take action and go away the default mapping (to Product Id) in place. This discipline wants to stay the identical for your complete lifetime of a product. For the reason that SKU discipline will not be all the time crammed by our plugin customers we’ve got chosen to map Fb’s Product ID(id) to the static Product Id which is able to by no means change both. A few of the different performance of our plugin truly depends upon this mapping so we strongly advise you to depart this pre-filled mapping in place.

Product title (g:title)

The plugin pre-mapped Fb’s product title to your Product identify mum or dad product. For easy merchandise the plugin will simply use the Product identify, for variation merchandise the plugin will use the product identify of the mum or dad variable product so all of your variations get properly grouped into one product in your Fb catalog.

Product description (g:description)

The plugin pre-mapped Fb’s description discipline to your Product description. Please keep in mind that the pre-mapping has been made to the lengthy description attribute. Whenever you fill in your product description in WooCommerce brief description discipline it’s good to change this mapping to the Product Quick Description.

Product URL (g:hyperlink)

The plugin pre-mapped Fb’s hyperlink discipline to the hyperlink of your merchandise. The plugin will mechanically put within the right hyperlink for easy and variation merchandise. Must you resolve to allow the Google Analytics monitoring parameters throughout configuration of the product feed the plugin will even mechanically concatenate these parameters to the URL. We strongly advise you to depart this pre-filled mapping in place.

Primary picture URL (g:image_link)

The plugin pre-mapped Fb’s picture hyperlink discipline to the primary picture of your merchandise. Fb will truly disapprove your merchandise when there are not any product pictures in your product feed so we strongly advise you to depart this pre-filled mapping in place.

Availability (g:availability)

The plugin pre-mapped Fb’s availability discipline to the inventory standing of your merchandise. Allowed values for Google are “in inventory”, “out of inventory” and “preorder”. The plugin will mechanically decide in case your product is in inventory or out of inventory so go away this pre-filled mapping in place.

Worth (g:worth)

The plugin pre-mapped Fb’s worth discipline to your worth attribute. Generally this would be the right mapping, nonetheless in some situations you’ll have to change this default mapping.

When you may have set a sale worth:

Map Fb’s worth discipline to your “Common Worth” attribute. The plugin will put the conventional (non sale worth) worth within the product feed. Be certain that to additionally put in Fb’s sale worth in your feed.

When inserting costs ex. VAT within the back-end and exhibiting them together with VAT in your web site:

Map Fb’s worth discipline to your the “Worth incl. VAT entrance finish” attribute. The plugin will add the VAT to your product worth.

Google product class (g:google_product_category)

The plugin pre-mapped Fb’s class discipline to your class attribute. Within the subsequent step of the configuration course of you may be requested to map your classes to Google’s class taxonomy so be sure you go away this pre-defined mapping in place with “Class” chosen within the dropdown in any other case your product feed is not going to include Google’s class ID’s, leading to Fb disapproving your whole merchandise.

Model (g:model)

You will see that that the plugin has not been capable of pre-map Fb’s model discipline to one among your attributes. It is because WooCommerce doesn’t have a model attribute out-of-the-box. That means you, most-likely, created your individual model (customized) attribute. You will have to map that customized model attribute to Fb’s model discipline.

Alternatively, when you may have enabled the paid Elite additional fields choice of this plugin you will want to map Fb’s model discipline to the ‘woosea model’ attribute:

woosea brand


Gtin (g:gtin)

The GTIN discipline required by Fb is definitely one of many most-complex required fields it’s good to add. We strongly advise you to read Google’s help page on their GTIN field. In follow we discover that, by far, most merchandise are disapproved by Fb as a consequence of incorrectly added GTIN values.

You will see that that the plugin has not been capable of pre-map Fb’s GTIN discipline to one among your attributes. It is because WooCommerce doesn’t have a GTIN attribute out-of-the-box. That means you, most-likely, created your individual GTIN (customized) attribute. You will have to map that customized GTIN attribute to Fb’s GTIN discipline.

Alternatively, when you may have enabled the additional fields choice of this plugin you will want to map Google’s GTIN discipline to the ‘woosea gtin’ attribute:

woosea gtin


When your product has no GTIN than strive filling at the least the MPN discipline (see beneath). Do NOT map Google’s GTIN discipline to your SKU because the SKU doesn’t meet Google’s GTIN necessities and it’ll disapprove your merchandise due to it.

MPN (g:mpn)

You will see that that the plugin has not been capable of pre-map Google’s MPN discipline to one among your attributes. It is because WooCommerce doesn’t have a MPN attribute out-of-the-box. That means you, most-likely, created your individual MPN (customized) attribute. You will have to map that customized MPN attribute to Google’s MPN discipline.

Alternatively, when you may have enabled the paid Elite additional fields choice of this plugin you will want to map Fb’s MPN discipline to the ‘woosea mpn’ attribute:

woosea mpn


Situation (g:situation)

You will see that that the plugin has pre-mapped Fb’s situation discipline to a situation attribute. Nonetheless, WooCommerce doesn’t have a situation attribute out-of-the-box so whenever you go away this pre-defined mapping in place your whole merchandise will get the situation ‘New’ in your product feed.

Alternatively, when you may have enabled the paid Elite additional fields choice of this plugin you will want to map Fb’s situation discipline to the ‘woosea situation’ attribute:

woosea condition


Merchandise group ID (g:item_group_id)

Whenever you embody product variations in your product feed the Merchandise Group ID discipline is a required discipline. Read all about Google’s Item Group ID field on their help pages. The plugin pre-mapped this discipline, we strongly advise you to depart this mapping in place.

Further fields

Ofcourse there are many non-compulsory fields you possibly can to your product feeds. All it’s good to do is hit the ‘+ Add discipline mapping’ button to start out including these fields to your feeds:

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Including static values to your feed:

You want to add a product specification to your product feed that’s the identical for all merchandise. In these circumstances you possibly can add a ‘static worth’ discipline to you feed. Let’s think about all our merchandise are ‘blue velvet’ colored and we want to add that color to our product feed.

All it’s good to do is choose the Fb discipline (shade) and choose ‘static worth’ from the drop-down.

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You will see that that the drop-down adjustments into an enter discipline the place you possibly can put in ‘blue velvet’.

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If you find yourself executed mapping your whole attributes to Fb’s fields you hit the save button to proceed to the class mapping function.

3. Class mapping web page​


You will have to tell Fb in what product classes your merchandise belong. As your categorisation most certainly will not be equivalent to Google’s taxonomy (Fb is utilizing Google’s class taxonomy) it’s good to map your classes to Fb’s.

On the left aspect of this display screen you can find an inventory of your classes. On the appropriate aspect of the display screen you possibly can map these to Fb’s classes. All you need to do is begin typing at the least 4 characters and the plugin will auto-suggest to what Fb class it’s good to map your class:

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Though not required by Fb we strongly advise you to map all of your classes as it would improve adjustments of your merchandise being proven to the appropriate kind of client. Rising your gross sales and reducing the CPC you’ll should pay to Fb. Please notice: the plugin will put in Google’s class taxonomy ID in your product feed and never your complete class identify.

If you find yourself executed mapping hit the “Save mappings” button to proceed to the feed filter and guidelines part.

4. Feed filters and guidelines​


There is perhaps superb causes for you to not need all merchandise in your product feed or to control knowledge in it. For this you possibly can set filters and guidelines. Now we have written separate blogs about find out how to create these:

  1. The way to create filters in your product feeds.
  2. The way to create product feed guidelines.

Hit the “Proceed” button if you find yourself executed creating filters and guidelines. You may be taken to the final step of your feed configuration, including Google Analytics monitoring codes.

5. Google Analytics settings​


That is the final step of your product feed configuration. You might have set-up a product feed and your marketing campaign is nearly up-and-running. Nonetheless you’ll additionally like to trace outcomes of your marketing campaign and make changes to make them extra worthwhile. For this our plugin gives you the choice so as to add aGoogle Analytics parameters to your product URL’s (that are in your product feed).

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Allow Google Analytics monitoring

When this feature is enabled the plugin will add so-called Google Analytics UTM parameters to your product URL’s. The values for these UTM parameters will be decided within the additional Google Analytics fields (utm_source, utm_medium, utm_campaign, utm_content and utm_term). You will see that that the utm_term parameter can’t be modified. Our plugin places in your product ID’s so you possibly can run Google Analytics stories to see how particular person merchandise are performing.

Hit the ‘Generate Product feed’ if you find yourself prepared.

6. The Product Feed is able to go​


The plugin will take you to the ‘Handle Feeds’ part of the plugin and instantly begin processing your product feed.

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When the feed era is completed the standing will change to ‘prepared’.

By choosing the ‘radar’ icon you possibly can change all earlier configurations you made and discover the URL of your product feed:

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7. Add your feed to Fb’s enterprise supervisor​


Lastly, it’s good to inform Fb the place it could actually discover your product feed. Copy/previous your feed URL location and head over to your Fb enterprise supervisor and login. Now your first step is to click on on the “Commerce supervisor” hyperlink within the menu:

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Now hit the “+ Create Catalog” button:

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Choose “Ecommerce” as your Catalog kind:

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The Add Methodology it’s good to choose is “Add Product data”. Be certain that to additionally choose the correct Catalog Proprietor, this may both be “Private” nonetheless extra possible you wish to choose your corporation acccount.

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Your catalog now has been created. Nonetheless, its nonetheless empty. You haven’t instructed Fb but the place it could actually discover your merchandise.

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Now choose “Knowledge Sources” within the menu of your Catalog Supervisor:

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And hit the blue “Add Merchandise” button:

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You now have to pick out the way you wish to add merchandise to your catalog. Choose the second choice “Use Bulk Add”:

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Now we have created a product feed and we wish Fb to commonly fetch the content material of that feed so the add choice we decide is “Scheduled feed”:

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You now should fill within the URL the place Fb can discover your product feed. Bear in mind you copied the feed URL earlier than? Now its time to stick it in beneath. There isn’t any must fill in an username and password as your feed location will not be password protected.

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Now you can plan your scheduled feed updates and inform Fb how usually and at what intervals it ought to fetch your product feed. This schedule of-course largely depends upon how usually you anticipate your product knowledge to alter (new merchandise, up to date costs, out-of-stock merchandise).

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Nearly executed! Simply identify your knowledge supply and choose the forex you’re utilizing in your web site:

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Fb will now begin retrieving your merchandise and present you the way a lot merchandise it present in your feed, together with those it discovered errors on and due to this fact rejected:

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Now you possibly can verify on all merchandise by choosing the “merchandise” tab of the above display screen:

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And that’s all. You might have simply created your first Fb feed and uploaded it to your corporation supervisor. You rock, nicely executed!

Nonetheless have some questions left or need assistance creating your Fb feed? Don’t hesitate to succeed in out to our glorious help crew.
 
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